Task 9

1.     Mainstream - the ideas, attitudes, or activities that are shared by most people and regarded as normal or conventional.

 

2.       Independent – Independent film or cinema is non-mainstream. It’s the idea of the film or cinema doing their own thing and not being sheep’s. They have an older target audience than mainstream cinema

 

3.       Production (stages) 1. Pre-Production 2. Production 3. Post-Production 

 

4.       Distribution – getting their film out there into cinemas and showings

 

5.       Marketing – the forms of promotion you use to advertise your film

 

6.       Exchange – exchange is when you show films on demand or plus one

 

7.       Multinational Conglomerate - A conglomerate is a combination of two or more corporations engaged in entirely different businesses that fall under one corporate group, usually involving a parent company and many subsidiaries

 

8.       Monopoly – the exclusive possession or control of the supply of or trade in a commodity or service.

 

9.       Oligopoly – A state of limited competition in which a market is shared by a small number of producers or sellers.

 

10.    Name the Big Six (90% of box office takings)- C.U.P.W.2.W Columbia, Universal, Paramount, Warner Bros, 20^th century Fox, Walt Disney.

 

11.    Horizontal Integration – it is when two completely different industries join together

 

(also known as cross media ownership)

 

12.    Vertical Integration- it is when two companies from the same industry come together.

 

13.    Synergy – this is when two or more companies join together to promote their products or services.

 

14.    Merchandising – This is when businesses make products with characters from the films or logos. The film will get a small percent for this and the business making the merchandise will get the rest.

 

15.    Ultra Violet – Allows you to access the content online

 

16.    Above the Line - advertising is where mass media is used to promote brands and reach out to the target consumers

 

17.    Below the Line - This concerns promotional activities where the business has direct control over the target or intended audience

 

18.    Technological Convergence/Cross media convergence- Coming together from the previous separate technology and combining with new technology 

 

19.    Consumption – how much of what people buy

 

20.    Exhibition

 

21.    Piracy

 

22.    Hollywood Franchise 4S Model – synergy, spectacle, sequalisation, story

 

23.    Tie-In - A tie-in work is a work of fiction or other product based on a media property such as a film, video game, television series, and board game, web site, role-playing game or literary property.